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Why the Candidates LOVE Hispanic Voters?

We all know that Hispanics will play a significant role in this year’s presidential race between Barack Obama and John McCain. The Census Bureau reports an 18 percent jump in Hispanic voters in 2006, compared with the previous election. They are also a big part of the population in key swing states, such as Florida, New Mexico, California and Colorado.

And because this year, neither Obama nor McCain has a lock on Hispanic voters, even if it appears otherwise at the moment. Polls show that among Hispanics, Obama is leading by a 2-to-1 ratio. The presumptive Democratic nominee benefits from what is for most Hispanics, with the exception of Cuban-Americans, a near-hypnotic loyalty to the Democratic brand.

San Diego based CNN writer Ruben Navarrette Jr. has an excellent article on this in todays UT paper. Read more here….